Monday, 14 November 2016

How to Sell 10,000 Books in a Week—Part One

How to Sell 10,000 Books in a Week—Part One

When you're self-published, just what does it take to sell 10,000 books in one week? Hard work, dedication, a well-written book, or none of that!


If you’ve spent any amount of time marketing a self-published book you have realized that it’s not only hard work, but it’s lonely too. You simply don’t possess a big name, such as Stephen King, Anne Rice, Stephenie Meyer, or JK Rowling. Each time one of these writers releases a book, they’ve got a guaranteed $5 million plus in sales. 

It seems like it could be a short path from starving novelist to millionaire writer, after all, self-publishing worked for Hugh Howey, Amanda Hocking, and many others. 

The main problem you’re going to discover is that it’s easy to market your book to your friends, family, colleagues, and even acquaintances. What’s difficult is marketing your book to strangers. These are people who don’t know you from Commander Adama of Battlestar Galactica, even if they’re geeks.

So, just how do you sell 10,000 books in a week? This is part one of a two part series. 

1. Own a famous publishing house.

If your daddy owns a publishing house you’ll be first in line for a publishing contract. Likewise, if you’re married to the president or related to anyone who works there. 

• Penguin
• Simon & Schuster
• St. Martin’s Press
• Random House
• Harper Collins

2. Have a prior bestselling book.

The Stand
Harry Potter and the Philosopher’s Stone
Aqua Marine
Fahrenheit 451
The Girl on the Train

3. Be a celebrity.

If you’re a celebrity it’s an instant guarantee to a book deal. You don’t even have to know how to write. Someone else ghostwrites your book and they stick your name on it, while you earn the millions. 

• Kim Kardashian
• Jennifer Lawrence
• Brad Pitt
• Johnny Depp
• David Beckham

4. Spend $50,000 on a media campaign.

There are some writers with the bucks to spend for self-promotion. These are the ones who will sell more books, but at the cost of a profit. 

There’s a fine balance between spending cash on marketing, and making a tidy profit. If you’re James Patterson, or Danielle Steele, your publisher is going to spend a good million dollars promoting your books to the masses. This amount of cash simply isn’t available to most of us peons. 

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